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Corporate Identity

Build your own brand guidelines — logo, colors, typography, tone of voice.

01 · Brand Essence

Brand name

Tagline

Mission

Audience (one line per audience)

Brand values

02 · Logo System

Primary logo (light bg)

Upload file

Usage / Where it's placed

White logo (dark bg)

Upload file

Usage / Where it's placed

Mark only (favicon)

Upload file

Usage / Where it's placed

04 · Color Palette

Primary

Accent

White

Secondary

Muted

Soft accent

Success

Warning

Error

05 · Typography

Heading font

Body font

Tip: Two fonts are enough. One for headings/labels, one for body/UI.

06 · Tone of Voice

Tone of voice guidelines — how your brand should (and shouldn't) speak.

WE ARE

WE ARE NOT

07 · Business Card

Name

Role

Website

Export Selection

Pick which sections to include in the PDF. The download button for each section sits next to it in the preview on the right.

Cover

Cover with logo, brand name and tagline.

01 · Brand Essence

Mission, audience, values. Say who you are in 3 words.

02 · Logo System

Primary lockup, mark-only for favicon. Upload clean files.

03 · Logo Usage

Clear space equal to the mark height. Don't change colors or ratio.

04 · Color Palette

Primary, accent, white, 3 supporting, 3 functional.

05 · Typography

Two fonts: one for headings, one for body. No more.

06 · Tone of Voice

Clear, applied, modern. No buzzwords, no hype.

07 · Applications

How the brand looks on course card, hero, business card.

08 · Asset Library

Logo files, color reference table, font sources.

Your Brand

BRAND

GUIDELINES

PLAY · LEARN · LEVEL UP

VERSION 1.02026

· Brand Essence

Write 2-3 lines about your company's mission — what you do, for whom, and why it matters.

Audience priorities

Coaches (primary) — applied knowledge. Players (secondary) — career-mode learning. Academies (institutional) — complete system.

Brand values

Serious content — backed by evidence, no clichés. Clean presentation — no fluff. International character — multilingual. User-centric philosophy.

· Logo System

Your Brand

PRIMARY · LIGHT BG

Your Brand

PRIMARY · DARK BG

MARK · FAVICON

MARK · DARK BG

· Logo Usage

Clear space

Διατήρησε γύρω από το logo κενό χώρο τουλάχιστον ίσο με το ύψος του mark.

Minimum size

Digital: 24px mark, 120px full lockup · Print: 10mm mark, 40mm full.

✓ Navy version σε ανοιχτά backgrounds
✓ White version σε σκούρα backgrounds
✓ Διατήρησε aspect ratio
✓ Mark only για favicon/avatar

DON'T

✕ Μην αλλάζεις τα χρώματα του logo
✕ Μην το παραμορφώνεις (stretch/skew)
✕ Μην προσθέτεις shadows ή effects
✕ Μην το περιστρέφεις

· Color Palette

Primary

#0A1733

Accent

#B8893C

White

#FFFFFF

Secondary

#1F2D4A

Muted

#5A6478

Soft

#F3E7CF

Functional

Success

#1D9E75

Warning

#BA7517

Error

#A32D2D

· Typography

H1 — HERO · Barlow Condensed Bold

Your Brand

H2 — SECTION · Barlow Condensed Bold

Game-Based Training

H3 — SUBSECTION · Barlow Condensed SemiBold

Constraints-Led Approach

LABEL · Barlow Condensed SemiBold

PLAY · LEARN · LEVEL UP

BODY · Sora Regular

Σχεδιάζεις το περιβάλλον μέσα στο οποίο ο παίκτης ανακαλύπτει τη λύση.

· Tone of Voice

ΕΙΜΑΣΤΕ

Clear. We say the important thing first. Scientifically backed. Applied — every idea comes with 'how to do it'. We respect time. Modern.

ΔΕΝ ΕΙΜΑΣΤΕ

Wordy. Buzzwords ('synergistic optimization'). Theoretical for theory's sake. Hyped ('Game-changing!'). Nostalgic.

Tagline

PLAY · LEARN · LEVEL UP

· Applications

Course card

PLAY · LEARN · LEVEL UP

Principles of Play

Module 3 — Game-Based Training

Hero

Your Brand, the next level.

Write 2-3 lines about your company's mission — what you do, for whom, and why it matters.

Business card

Πραγματικές διαστάσεις: 85 × 55 mm (standard business card)

PRIMARY BG

[Your Name]

ROLE

name@example.com
example.com

WHITE BG

[Your Name]

ROLE

name@example.com
example.com

SECONDARY BG

[Your Name]

ROLE

name@example.com
example.com

· Asset Library

Color reference

NAME	HEX	USE
Primary	#0A1733	Logo, headlines, backgrounds
Accent	#B8893C	Section titles, highlights
Secondary	#1F2D4A	Hover states
Muted	#5A6478	Body muted, captions
Soft	#F3E7CF	Soft accents, info badges
Success	#1D9E75	Completed, active
Warning	#BA7517	In progress
Error	#A32D2D	Failed, destructive

Font sources

Heading: Barlow Condensed
Body: Sora